Although Manny Pacquiao quickly apologized for his remarks about homosexuals, Nike dropped him like a hot potato. In contrast, Nike never dropped Tiger Woods despite the revelations of his serial adulteries, even though those led to the destruction of his marriage and worldwide public shame. Why the double standard?

Does Nike believe that it is far worse to make a passing, extremely derogatory comment about homosexuals—one for which Manny quickly apologized and asked forgiveness—than to betray one's children and cheat on one's wife, sleeping with a bevy of different women over a period of years (including several porn stars)?

Or could it be that, because Tiger is still worth more money, his transgressions are more forgivable?